Brandon, MB. – A Canadian icon is teaming up with the Western Hockey League’s Brandon Wheat Kings to promote organ donations at this Friday’s game against the visiting Vancouver Giants at Westman Communications Group Place.
The Wheat Kings are one of seventeen Canadian based WHL teams that are partnering with RE/MAX to present “WHL Suits up with Don Cherry”, in an effort to create awareness about the importance of organ donation and to generate further support of The Kidney Foundation of Canada.
During the months of October and March, WHL clubs will play host to their very own Don Cherry game, complete with a variety of special promotions for fans in attendance. The first 1,000 fans in attendance will receive a Don Cherry limited edition trading card, courtesy of Upper Deck.
Meanwhile the first 3,000 fans through the doors of Westman Place Friday will have the chance to take home a special-edition Don Cherry bobblehead. One thousand bobbleheads, featuring the image of the star of Coaches Corner, will find new homes Friday
In addition to the trading cards and bobbleheads, fans will have a chance to purchase mini Wheat King hockey helmets and bid on special Don Cherry theme jerseys, to be worn by the hockey club Friday night. 100 per cent of the proceeds raised from Friday night’s jersey auction will go to the local chapter of The Kidney Foundation.
Auction tables will be set up throughout the Keystone Centre concourse Friday and those in attendance will have until the opening face-off of the third period to place a bid. These tables will be set up at the east, west and south main entrances as well as behind section #13 on the east concourse of Westman Place.
For fans wanting to place a bid but unable to attend, they can email a “reserve bid” to firstname.lastname@example.org up until 6pm Friday night.
“Thanks to our longstanding WHL sponsor RE/MAX, we are proud to partner with Don Cherry and his family in promoting organ donation and support for local Kidney Foundations,” commented WHL Commissioner Ron Robison. “Our WHL markets in Western Canada provide an ideal venue to promote important causes such as this and we look forward to working with our friends at RE/MAX to raise further awareness of the importance of organ donation.”
“Creating awareness surrounding the importance of organ donation in Canada is both close to my heart and paramount to helping people across this beautiful country of ours,” said Cindy Cherry, daughter of Don Cherry and Fund Development & Marketing Associate for The Kidney Foundation of Canada. “It makes you wonder why everyone hasn’t registered to be an organ donor like I have. I’m grateful to both the Western Hockey League and RE/MAX for coming together on this important initiative in support of The Kidney Foundation of Canada.”
The Kidney Foundation is a cause close to the Cherry Family as Don’s son, Tim, received a kidney transplant from his sister Cindy. With close to 4,500 Canadians awaiting organ donation today – 76 per cent whom require a kidney – the Cherry family, RE/MAX and the WHL have come together to create the WHL Suits Up with Don Cherry to Promote Organ Donation – Presented by RE/MAX awareness campaign in support of The Kidney Foundation.
“RE/MAX of Western Canada is excited to partner with the Cherry Family and the WHL to help promote the importance of organ donation,” said Elton Ash, Regional Executive Vice President, RE/MAX of Western Canada. “These themed games will be fun for fans, and will help generate support for The Kidney Foundation of Canada.”
To receive more information on this promotion or to sign up to be a donor visit CanadaDonates.ca for more details.
About The Kidney Foundation
The Kidney Foundation of Canada exists for the enhancement of kidney health, reducing the burden of kidney disease, and a cure. Since 1964, The Kidney Foundation of Canada has contributed over $115 million to medical research to ensure that treatment options and patient results continuously improve, and that effective provincial and federal policies and strategies exist for kidney research, kidney care, organ donation, and transplantation.